2025年7月9日

アニコム損害保険株式会社

We are proud to announce that Anicom, the leading pet insurance provider in Japan by market share^１, has received two honors at the Insurance Asia Awards 2025²:
・Insurance Product Innovation of the Year – Japan
・Digital Insurance Initiative of the Year – Japan
These awards follow Anicom’s recognition at the 2024 Good Design Awards, further demonstrating both domestic and international recognition for our innovative approach to pet insurance.
１　Based on number of contracts in 2024, according to Fuji Keizai’s “2025 Pet-Related Market Marketing Overview.
２　Organized by Charlton Media Group

Award-Winning Initiatives

●Insurance Product Innovation of the Year – Japan

This award was given in recognition of the “Animal Wellness Program” (Doubutsu Kenkatsu), a gut microbiome testing service offered as part of Anicom’s “Doubutsu Kenpo” insurance package.
Since 2016, Anicom Group has conducted research on the gut microbiome of pets, analyzing over 600,000 samples from dogs and 200,000 from cats³. By correlating these findings with insurance claim data, we have explored the links between the gut microbiome and various health outcomes.
Launched in 2018, the “Animal Wellness Program” leverages this research to visualize internal health conditions and assess risks for illnesses such as periodontal disease, heart disease, and kidney disease—offering a new value proposition: insurance that makes pets healthier.
３　As of March 2025.

●Digital Insurance Initiative of the Year – Japan

Anicom has also been recognized for its “Animal Health Insurance Card,” which enables settlements directly at the veterinary clinic.
Accepted at approximately 7,000 partner animal hospitals nationwide⁴, policy holders simply present the card at the counter for settlement. This system completes the insurance claim automatically, requiring only payment of the out-of-pocket portion—similarly to Japan’s national health insurance card for people. This was the first initiative of its kind in the Japanese pet insurance industry⁵.
４　As of the end of June 2025
５　According to internal research by Anicom Insurance, July 2025

Anicom’s “Doubutsu Kenpo”: “Insurance that Makes Pets Healthier”

About the Insurance Asia Awards

Hosted by Charlton Media Group—publisher of leading business and industry publications across Hong Kong, Singapore, and the Philippines—the Insurance Asia Awards was established in 2016. It recognizes insurance companies across Asia that deliver outstanding innovations and impactful solutions to advance the industry.